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Movie Marketing Basics: Throw shade at peers just before theatrical release

It’s winter 2022 and actors and directors seemed to be throwing public punches at an increased rate. It could be an anomaly in the publicity ether, or for the sake of discussion - maybe productions are returning to their hallowed movie forefathers, employing more primitive marketing tactics. The fun question to ask is: does it work?

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The atmosphere of snow: two movies and a show that subtly blended nature with effects to portray an environment of beautiful cold murder

A talented director will take a beautiful bleak landscape and make the desolate feel lush and the emptiness feel alive. A talented VFX artist will make it seem like the director did it all on their own.
The two snow movies and a show we’re using as role models for natural snow blended with VFX are Wind River, The Revenant, and the television series Fargo.

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