Two 2023 projects serve as quality contrasting examples of movie marketing campaigns: Disney+’s upcoming made-for-streaming premiere of Crater, and Greta Gerwig’s live-action theatrical release of Barbie.
Marketing
Movie Marketing Basics: Throw shade at peers just before theatrical release
It’s winter 2022 and actors and directors seemed to be throwing public punches at an increased rate. It could be an anomaly in the publicity ether, or for the sake of discussion – maybe productions are returning to their hallowed movie forefathers, employing more primitive marketing tactics. The fun question to ask is: does it work?
Bring Down the House: NFL Super Bowl 2022 Commercial
NFL Super Bowl 2022 – Bring Down the House commercial was produced in Louisiana, and the 2-minute spot featured a cast of NFL legends – players, referees, coaches and announcers in a video game format.
John Bashyam of Warm & Fuzzy discusses projection mapping and VFX wizardry behind the latest ZipRecruiter video
ZipRecruiter’s latest commercial achieved its visually flowing workplace scenes with 3D projection mapping and frame blending skills of the team at Warm & Fuzzy, the digital animation and design studio co-founded by John Bashyam.
Taproot’s Josh Carrasquillo talks shooting three cross-country stories in six days for Chevy’s “Silverado” campaign
Josh Carrasquillo, the executive producer at Taproot, exercised his technical and creative physique with the new Chevy Silverado “Silverado Presents” campaign, a three-part campaign shot in six days across three geographically unique landscapes.