Marketing
Movie Marketing Basics: Throw shade at peers just before theatrical release

Movie Marketing Basics: Throw shade at peers just before theatrical release

It’s winter 2022 and actors and directors seemed to be throwing public punches at an increased rate. It could be an anomaly in the publicity ether, or for the sake of discussion – maybe productions are returning to their hallowed movie forefathers, employing more primitive marketing tactics.
The fun question to ask is: does it work?

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