Tag: movie marketing
Grilled movie hotdogs vs. cinematic pork butts: the marketing strategy contrasts of ‘Crater’ and ‘Barbie’ show that all we want is nostalgia food
Two 2023 projects serve as quality contrasting examples of movie marketing campaigns: Disney+’s upcoming made-for-streaming premiere of Crater, and Greta Gerwig’s live-action theatrical release of Barbie.
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Movie Marketing Basics: Throw shade at peers just before theatrical release
It’s winter 2022 and actors and directors seemed to be throwing public punches at an increased rate. It could be an anomaly in the publicity ether, or for the sake of discussion – maybe productions are returning to their hallowed movie forefathers, employing more primitive marketing tactics. The fun question to ask is: does it work?
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