Starsky and Hutch Vanity AI meme

One moment you’re a traditional VFX artist riding an Oregon Trail wagon across a rugged landscape of VFX pipelines, and the next a Lamborghini pulls up and the driver tells you you’ll be at the coast in three minutes. This is the contrast between traditional VFX pipelines and MARZ’s new Vanity AI end-to-end automated AI solution for Hollywood VFX. 

MARZ describes Vanity AI as 300x faster than any traditional VFX pipeline. It has put a team of extremely efficient automated surgeons in a virtual room for productions on condensed timelines. The tool is developed to specifically execute high volumes of high-end 2D aging, de-aging, wig, cosmetic, and prosthetic alterations. MARZ touts Vanity AI as more cost-effective, time-efficient, and the deliverable shot is of cinematic quality.

MARZ (Monsters Aliens Robots Zombies) is a Toronto-based VFX studio and AI tech company that specializes in creature VFX and character alteration and replication. Their work focuses on enhancements from digital costuming to cloning and digital makeup fixes. MARZ has compiled a team of academics and scientists driven to create AI solutions for feature-film VFX that will blow up the scale of productivity at a fraction of the cost. 

The Vanity AI template is simple to use – in the demo video, you see that it’s an interface comprised of adjusting sliders on an image to decrease wrinkles and alter contours of a face as needed. MARZ states that an aging/de-aging shot that would take 2-5 days now takes three minutes, and a cosmetic shot that would take 4-8 hours finishes in one minute. Hey, stamina isn’t everything – 27 major productions have already been entirely satisfied.